Store No. 1

The typical approach for fashion retail focuses on the interior design environment, while the business of hanging and displaying product is often a generic experience relegated to the store perimeter. Our strategy for this shop is to make the display system the focal point of the store experience.

The concept is simple: a single ‘thread’ that weaves through the store as it switches from clothes rail to shoe presentation to accessory display while creating interconnected product zones, fitting area and POS.

Program: Shop
Location: Anywhere
Team: Andre Guimond, Evan Erlebacher, Harry Lam
Status: Concept
Year: 2017