Store No. 1
![](https://freight.cargo.site/t/original/i/7fc29b551e7833cd8aafccd960c2fbca74be5ec96946bbf64cdf8b3863df3db4/LINE---HL02_ps.jpg)
The typical approach for fashion retail focuses on the interior design environment, while the business of hanging and displaying product is often a generic experience relegated to the store perimeter. Our strategy for this shop is to make the display system the focal point of the store experience.
The concept is simple: a single ‘thread’ that weaves through the store as it switches from clothes rail to shoe presentation to accessory display while creating interconnected product zones, fitting area and POS.
![](https://freight.cargo.site/t/original/i/20acd01f0e2c7c8f2ad025760b401c2cd2f60235a8180795186638e81d8427f8/SHELF---HL01_ps.png)
![](https://freight.cargo.site/t/original/i/648eef5209380650aa86e1c198813858d24fcfb845109c4ef7f2e1cf27e0de77/RACK---HL18_ps.jpg)
![](https://freight.cargo.site/t/original/i/a2acb87d54ce2fb4b6b05294cdeff654521cf645e71c69b68de8274b87faf105/AXON---HL18_ps2---edit.jpg)
![](https://freight.cargo.site/t/original/i/4322ff01b79cd927ab842a0ef32b54eeab562526fd7030ebbe851fec442eacdd/STORE---plan-02.jpg)
Program: Shop
Location: Anywhere
Team: Andre Guimond, Evan Erlebacher, Harry Lam
Status: Concept
Year: 2017